Blogger's Desk

1.

Beauty Therapist + Dermal Therapist

Practicing Beauty Therapist of 12 years and degree-qualified Dermal Therapist

2.

News + Feature Writing

News, business and feature articles and blog posts for the beauty, spa, wellness and medical aesthetics sectors

3.

Copywriting + Content

Copywriting based on first-hand industry knowledge and hands-on experience, with advice and direction on marketing, digital, and branding.

4.

Committed to Industry Betterment

I am extremely passionate about using my skills to improve skills, standards, and opportunities for individuals and the collective industry. In addition to my work, I am a committee member for ASDC and on the Academic Board of ACHW.

 
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My Approach

If you're looking for professional beauty or medical aesthetics industry blog posts, copy and content from someone who knows the industry based on over a decade of hands-on experience, look no further! I love incorporating my varied mix of skills into all of my roles. My years as a therapist informs my content and constantly sparks new story ideas, and my background in PR and marketing coupled with my dealings with some of the best spas, clinics, business owners and practitioners throughout my years in B2B beauty and aesthetics journalism, means I have the unique ability to incorporate expertly-informed content, marketing, ideas, strategy, tips and business advice into my work. Sydney-based, servicing Australia-wide.

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About me

From a young age, I decided to follow my two passions - writing and beauty, knowing that one day I could combine the two to create a niche skillset and in turn, create informed educational content on a level above those without the insider industry knowledge and experience.

Testimonials
I have worked with Mala for the past six months. In that time, she has completed copywriting for my treatment menu, updates for my website and she has also written client information brochures for my skin clinic. I’ve been very happy with the quality of her work and quick turnover time. She takes initiative when needed and is good to deal with, I highly recommend her!

- Natasha Lee, Owner, Sanctuary Skincare

 

A  few names I've worked with...

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